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Series that explores the serious side of the fashion industry.
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First episodes — open an episode to play
E1Runway
49 min
The glitzy runway shows of Paris, Milan, London and New York attract designers, models, journalists, buyers, celebrities, wealthy clients and knock-off merchants. They are all players in a multi-billion-dollar industry. But who sits where? This first film explores the political map of fashion. It also looks at the evolution of the superstar model.
E2Scenting Money
48 min
How marketing techniques - diffusion, franchising and licensing - can mean success or failure for a designer. And a look at Giorgio Armani's lessons in labelling.
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Power of the Press
49 min
There is a complex of interests among designers, buyers, retailers and the fashion media, all of whom share a common goal - continuing turnover in a multi-billion dollar industry. Tonight's film analyses the power of the fashion press, and its love/hate relationship with the PR machines of top designers.
