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Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
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First episodes — open an episode to play
E1A Rivalry Begins
41 min
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
E2From the Courts to the Streets
41 min
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
E3Win at All Costs
42 min
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
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