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Des Bishop tackles one of the great taboos of Irish society and explores the Irish relationship with alcohol and other addictive behaviours.
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Episode 1
25 min
Des looks at Irish identity and how it is linked to alcohol.
Episode 2
26 min
Des explores the areas of alcohol marketing, sponsorship and regulation. He teases out the tricks of the marketing trade and looks at the attempts at self-regulation by the drinks industry including the drinkaware.ie campaign.
Episode 3
25 min
Des returns to New York. With his mother Eileen and aunt Mary he explores his family’s experience with alcholism (‘it doesn’t run in our family, it gallops!’). He returns home to Ireland and looks at the affects of alcoholism on families and society and the treatments and supports available.
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