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Ex-Apprentice star Ruth Badger troubleshoots struggling companies and turns around their sales team.
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Redseven
In the first episode, Badger goes to work at Redseven, a Stag and Hen weekend party planning operator based in Brighton. Red Seven get one thousand leads a week but are only converting 12% into deals. Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity. Sales generated by the new members increased by 21% in her two week stay.
Greentrees Adventure Store
Badger travels to Dereham to help improve the caravan sales of Greentrees Adventure Store. Badger has to deal with an MD who doesn't know the day of the week and a lazy, squabbling, three man, sales team. One member of the sales team manages to wind Badger up with some success and, another appears to be clearly smitten with the programme's presenter. Badger turns things around by improving attitudes and giving training to staff which help to increase company sales by 20% in just a few weeks.
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Rooms with a View
Badger travels to Bradford to help improve the sales at Rooms with a View a company who sell windows, doors and conservatories. Although Ruth's ideas start to have an impact, when she returns later she discovers the firm has been wound up and closed.
